Heโs technically a presence in his own right with a primetime radio show to his name, but Michael โWippaโ Wipfli took his profile one step further by going on Celebrity Apprentice Australia.
The co-host of popular morning radio show, Novaโs Fitzy & Wippa, was put through his paces via the gruelling reality TV format. Working hours into the evening, filling his head with business ideas and bringing them to life, Wippa barely had time to think about much else.
But the thing was, he did have to think about other things.
Wippa is a dad to three gorgeous children, Theodore, five, Jack, four and Francesca, one.
Speaking to Now To Love, he revealed that itโs his wife, Lisa Wipfli, to whom he is most grateful for holding the fort during the chaos.
โI take my hat off to my beautiful wife Lisa,โ he told us.
โWe made the agreement and kind of signed off on the fact that it was going to be eight weeks of madness and that we were just going to have to push through.โ

Wippaโs insane filming schedule heartbreakingly separated him from seeing his kids.
(Instagram)But while hosting an early morning radio show, then running to the Apprentice set and staying till all hours of the evening, Wippaโs reality while filming was a little tough to swallow.
โThe saddest part was I was like the old-fashioned dad who takes off before the kids get up in the morning and comes home after the kids have gone to bed,โ he admitted.
โSometimes when I called home mid morning Iโd hear one of the kids in the background crying, โWhereโs Daddy?'โ
โOf course we explained I was on TV for a good cause, but thatโs hard to explain to a four-year-old.โ

The radio star came close to pulling the pin when the hours got too much.
(Instagram)The pressure and despair of missing such special time with his wife and kids almost got too much.
โWe were kind of halfway through the filming where I thought, โI donโt know how Iโm going to keep doing this, Iโm gonna have to pull the pin.'โ
โBut I had a conversation with my management team and said โI donโt want to [keep doing the show like this] but I Iโve got to do this.'โ
The 41-year-old continued: โWhen you get tired everything becomes harder, everything multiplies, itโs hard to stay going at a hundred miles an hour.โ
But what ultimately got him through was his passion and dedication to his charity.
As per the Celebrity Apprentice format, each contestant picks a charity which will receive all proceeds from the tasks they win.
Itโs no small number either, challenges can see teams win upwards of tens of thousands of dollars.
For Wippa, his charity was incredibly close to his heart.
He chose the Cooper Rice-Brading Foundation (CRBF), a charity helping young people who suffer from sarcoma, a rare type of cancer.
Wippaโs personal link to the charity goes back to his friend Barney, who tragically passed away from osteosarcoma aged 18.
โIt was an absolute honour for me to represent him and those guys and the board and the whole sarcoma community fighting together.โ

Wippa and his Apprentice comrades each picked a special charity to donate all winnings to.
(Channel Nine)And of course, the people he met on the show will forever be bonded to him.
Speaking about some of his Apprentice comrades, he named British comedian Ross Noble as one of his best pals to come from the experience.
โHeโs just a very funny guy,โ Wippa said.
โAnd Iโve known Anthony Callea over the years and then of course Camilla Franks, I was familiar with her story but had never met her โ what sheโs built as a business is just incredible.
โSheโs a high achiever and probably should have been sitting on the other side of a desk!โ
And of course, there were some who stood out to Wippa in other ways.
โMartha [Kalifatidis] does her best to look busy, sheโs one of those people who just tries to look busy all the time โ but quite often youโd find her out the back just snacking from the lollies bag. Youโd have to say to her, โHey! Weโve got work to do, get involved and stop taking selfies again!โ Oh my god, you can imagineโฆโ
Celebrity Apprentice premieres on Channel Nine on Sunday, May 23 at 7.30pm.
For more on Celebrity Apprentice Australiaโs 2021 cast, read the stories below
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Wippaโs wife Lisa is the Aussie woman to watch if youโre after some fashion inspiration
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https://www.nowtolove.com.au/reality-tv/married-at-first-sight/martha-kalifatidis-red-wine-67746