The little prince wore a pair of navy blue dungarees for his first official public engagement yesterday.
Within hours, the tiny outfit – created by British designer Rachel Riley – had completely sold out both online and in store, despite its rather hefty price tag of $135.
It seems remarkable for a baby to be a trend-setter, but with a mother like Kate, it’s not entirely surprising. The Duchess of Cambridge has sold out almost every garment she has ever worn, sometimes in less than 10 minutes. Yesterday was no different – the black and white Tory Burch dress Kate wore to George’s Wellington play date sold out worldwide within four hours.
It’s a retail phenomenon known as “the Kate effect” that hasn’t been seen since the late Princess Diana was a young royal.
