A new report from Brand Finance claims the fourth-in-line-to the throne has already superseded her older brother, Prince George, in the age-to-value scale, and can reportedly rake in £3.197 billion, or $AUD 7 billion, for the British economy.
“The unofficial endorsement of Charlotte, George and Kate in particular has a profound financial effect running into millions annually,” Brand Finance‘s CEO David Haigh explained.
It’s an eye-watering figure when you consider the beautiful bub has only ever made two public appearances, including the iconic moment her parents introduced their second child to the world on the steps of St. Mary’s hospital back in May, and of course her christening two months later.
Both times Charlotte’s clothing and accessories, in particular the lace shawl she wore after her birth and the vintage Millson pram used at her baptism, have flown off the shelves with parents around the world eager to dress their little ones like a royal.
Meanwhile, Prince George is said to be worth £2.398 billion to his nation’s wealth while Catherine, The Duchess of Cambridge, has the most powerful financial rank at £4.795 billion.
Overall, the British Royal Family are estimated to bring in around £57 billion to the United Kingdom thanks to their various charity projects, tourism ventures and even clothing choices – a number impressive enough to perhaps convince even the most devout of republicans that these zany royals are indeed just a tad influential.