A failed case of ‘what happens in Vegas, stays in Vegas’ may have publicly humiliated Prince Harry and the royal family, but it has paid off for Sin City in publicity valued at 23 million dollars.
A report released by the Las Vegas Convention and Visitors Authority earlier this week suggests the Prince Harry photo scandal reached over 154 million people, generating an estimated $23 million in publicity for the city.
In pictures: The most shocking royal scandals
The photos released by entertainment website TMZ in August showed a naked Prince Harry reportedly playing ‘strip billiards’ with a nude female companion in a Las Vegas hotel suite.
The images taken on a camera phone at the private party went viral, along with news coverage of an online tourism campaign by LVCVA.
LVCVA also placed an ad in USA Today reprimanding those who leaked the images of the prince while wittily publicising Las Vegas’ ‘Know the Code’ campaign.
The campaign urges people to leave their never-to-be-told moments in the city of sin and out of conversations and twitter feeds.
Over 93 thousand people have submitted the campaign’s ‘Know the Code’ online oath with another video advertisement gracing the online world approximately a month after the Prince Harry photo scandal.
“For everyone’s sake, it’s important that ‘What happens in Vegas, stays in Vegas,’” said Cathy Tull, LVCVA’s marketing senior vice president.
While LVCVA continue to passionately front the growing campaign, we have a feeling they secretly appreciated someone in Prince Harry’s Las Vegas Suite breaking the code on the night of ‘strip billiards’.
Related: How the Queen will punish Harry for his naked Vegas photo
LVCVA cannot directly measure whether the scandalous images of Prince Harry have brought more tourists to Las Vegas, but according to the Las Vegas Sun Chairman Tom Collins has praised the party prince for his contribution.
“God bless Prince Harry. He made us a bunch of money,” he reportedly said in a meeting this week.
Your say: Do you think Harry’s Vegas romp has helped lift the city’s profile?
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