A secret list ranking the popularity of television stars was published today, listing Hamish Blake, Andrew Denton and Rebecca Gibney as the top 3 celebrities.
The document, compiled by research firm Audience Development Australia and printed in The Australian, is used by the TV and advertising industries to help decide whether to cast stars in shows or ad campaigns.
It details how recognisable a star is, and whether they inspire a positive, neutral or negative reaction in the 2000 random survey subjects.
According to the list, the top 10 most and least popular stars are:
Top 10 most popular TV stars:
Hamish Blake
Andrew Denton
Rebecca Gibney
Michael Caton
John Clarke
Ernie Dingo
Toni Collette
Jennifer Hawkins
Adam Hills
Magda Szubanski
The top 10 least popular TV stars:
Alan Dale
Ditch Davey
Malcolm Douglas
Joel Edgerton
Anton Enus
Sophie Falkiner
John Foreman
Kip Gamblin
Andrew Hansen
Paul Harrigan