Carrie Bickmore ditched her blonde locks and stepped over to the dark side this week and we are totally digging the new do.
Earlier in the week The Project host said she was ready for a new look after basically being a blonde forever.
“Do you know, I have the same colour hair for 35-years and I was bored and I thought, ‘Why not!'” Carrie explained. “I’m giving it a whirl.”
Naturally, the Garnier Nutrisse ambassador’s brunette locks also provided the perfect chance to spruik the brand’s hair dye range.
After unveiling the dramatic change a new ad claims Carrie’s colour is the result of using packet dye, Garnier Nutrisse Number 6 Acorn to be precise.
But social media users have been quick to question whether the TV host’s hair transformation was in fact created using dye straight from the packet.
Well ladies and gentlemen, apparently it was from a packet.
As told to Mamamia:
Garnier spokeswoman Debbie Watson confirmed to Mamamia Garnier products were used and that Carrie had a team of colour experts to take her from blonde to brunette on Saturday morning — the same day the TV ad campaign was shot.
“Due to the nature of the campaign and the desire to have an exciting, big reveal (like on The Project Monday night) … they had to do it quickly,” Watson said.
The brand’s spokeswoman admitted that colour correction was involved as blonde hair can tint a little green if dark dye is put right on top.
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