Just ask PR maven Roxy Jacenko, there’s no such thing as bad publicity.
From comments about her husband Oliver Curtis and that jail sentence, or backlash over how she parents her two kids, Pixie and Hunter Curtis…
Roxy handles it all with a smile, and usually a camera flashing in her face.
Speaking to The Daily Telegraph’s Confidential column, the Sweaty Betty founder says there is a surprising reason why she is actually grateful for the paps.
“So many people have nasty things to say about the paparazzi. But if it wasn’t for images being circulated, I would have no relevance. There’d be no stories.”
The mum-of-two also admitted her six-year-old daughter Pixie now knows them all by name.
Explaining her stance, Roxy shared, “If you choose that life of being out there, you have to accept what comes with it. I’ve even had a story about a camel toe and I thought I looked lovely in those Lorna Jane leggings.”
For her part, the bubbly blonde thinks Aussies are interested in her because “people love a trainwreck.”
But the 37-year-old doesn’t care, instead choosing to use her power for good.
Last year, Roxy was diagnosed with breast cancer and had surgery to remove a lump from her breast before undergoing radiation therapy.
Now, she’s doing what she can to raise awareness and Roxy is starting with her hair.
Roxy, an ambassador for hairdressers Toni & Guy, has dyed her blonde locks pink to help drum up funds for breast cancer research.
And Toni & Guy are chipping in too.
Their salons will offer blow-dry services and dry-styling for a $30 donation in support of breast cancer research.