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Robert Irwin revealed as the face of new ad campaign for iconic Australian brand

''I've never wanted to purchase a product more in my entire life.''
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Robert Irwin, son of the late Steve Irwin, has yet again proved his talents range far and wide – from wildlife conservation, to photography and now, modelling.

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The 19-year-old has just been announced as the face of a new ad campaign for Australian workwear company Hard Yakka.

The two-minute long advert shows the youngest Irwin dressed in various Hard Yakka clothing items as he goes about his day doing a variety of activities and tasks.

Robert is the first of Hard Yakka’s series of ‘legends’.

(Image: Hard Yakka)

The advert opens with Robert hitting the surf. As he narrates over the top of the visuals Robert explains his connection to the ocean, and how it stemmed from his fathers love of the water.

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“I’ve loved the ocean from a really, really young age. It has always been my dad who had that strong connection to the sea and he instilled such a passion and love for the aquatic environment.

“He was an amazing surfer, one of the absolute best and a passionate diver.”

Robert rides a wave for the new advert.

(Image: Hard Yakka)

The clip also shows Robert demonstrating his love for photography, along with riding a dirt bike, plus goes behind-the-scenes at his work at the families wildlife park, Australia Zoo.

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Robert posted the video on Instagram for his 3.6 million followers, with many loving the advert.

Positive comments included ‘What a great spokesperson! That was the best commentary!’ and ‘I’ve never wanted to purchase a product more in my entire life. This was fantastic to watch.’

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