Supermodel Miranda Kerr is riding on the sweet smell of success with her latest endorsement deal as the face of Escada fragrance Joyful.
It’s the latest in a seemingly unending series of lucrative marketing partnerships for the 30-year-old Australian beauty this year, ranging from shampoo and crockery to sneakers, push-up bras and clothing stores.
In announcing the new deal, Miranda described how she felt Escada “has a lot of synergy with my personal outlook” because of its association with positivity and confidence.
She also reminisced about memories of playing with her mother’s perfumes as a child in another interview to promote the fragrance (however, Therese Kerr told The Australian Women’s Weekly in a recent interview that she stopped using all synthetically perfumed cosmetics after developing cancer in 2001 because of health concerns over chemical ingredients).
It’s certainly been a busy start to 2014 for Miranda, who appears to be capitalising on her enduring appeal and popularity by signing endorsement deals with high street fashion retailer H&M, Reebok, ShopStyle, Wonderbra, Calvin Klein, Clear Hair & Scalp and Royal Albert.
The genetically-blessed model from Gunnedah paints a happy image of her life, saying she and ex-husband Orlando Bloom remain on good terms and regularly posting smiling photos of herself or sends messages of gratitude on social media.
As well as being mother to three-year-old son Flynn, US-based Miranda has her own brand of skincare, Kora Organics.
Miranda is all smiles in her new campaign for Joyful, by Escada.
KORA Organics is Kerr’s baby, other than 3-year-old Flynn, of course.
The supermodel has been the face of retail giant H&M this past year.
Kerr has been keen to share snaps of her H&M campaigns ahead of the brands Australia launch.
Another H&M selfie from the supermodel.
Kerr has been fronting online retailer ShopStyle.
The supermodel looks elegant and chic in ShopStyle’s latest posters.
Like all of her other endorsements, the model plugged her Clear Scalp and Hair commercial on her Instagram.
Miranda gives a shout out to Swarovski in this shot.
Miranda shows off some new sneakers for her deal with Reebok.
Miranda laying around with little else on but her Reebok runners, as you do…
Branching out into homewares the model has created a line of crockery for Royal Albert which will be available in the UK, US, Japan, Thailand and Australia.
After giving up her wings as a Victoria Secret angel, the model has signed on with Wonderbra.
The model took this cheeky selfie to give a shout out to underwear label, Calvin Klein.
