Kylie Minogue has come a long way from her overall-sporting days of Neighbours, beating media moguls, sports stars and even our Prime Minister in a poll of Australia’s most powerful brands.
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The survey, conducted by Talent Inc!, asked around 400 people which Australian they thought best developed their brand and their brand awareness.
And the winner, with more than 10 percent of the vote, was Minogue, a celeb whose entertainment, lingerie and perfume ventures have made her and her brand a household name.
“The theory of building a personal brand is a new concept, based on the idea that ‘celebrity’ goes beyond the realms of talent,” said Mark Richardson from Talent Inc! .
“Those with the strongest personal brands have clearly defined them and built them over time to achieve the highest return possible for everything they do.”
Coming in second was Elle “The Body” Macpherson who is the face of Invisible Zinc, a Revlon spokesperson and has her own line of lingerie. Elle recently said of her prominent brand exposure, “This capacity to be flexible with business deals and to be financially independent has enabled me to support and grow my own brand to be an iconic and inspirational brand of Australia.”
Rounding out the top five were Shane Warne, Dame Edna Everage and Greg Norman.
Your say: Which Australian do you think has best developed their brand? Do you agree with the results?
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