Gwyneth Paltrow has revealed that she wants her children to one day run her digital lifestyle website, GOOP.
Gwyneth, 42, who was previously married to Coldplay front-man, Chris Martin, is mum to her two kids, Moses, 8 and Apple, 10, who she hopes to pass on her digital business.
“I never wanted to do a proprietary brand. I wanted it to be its own thing that my children can run one day if they want to!” Gwyneth explained during an interview on US TV show Money Makers.
Gwyneth opened up about her experiences running GOOP and the challenges she faces as a businesswoman as part of the business-focussed TV show,
“I very much want GOOP to be its own standalone brand. I know at this point it’s inextricably me but we are a team of amazing people who bring incredible ideas to the site — it’s not only me.
“My dream would be that in 20 years people would sort of recollect that I had something to do with it…and my involvement would be less essential.”
Gwyneth was also quick to dismiss criticisms that the super-luxurious brand only promoted products that were out of reach for most readers.
“We aren’t a super luxury site,” Gwyneth insisted. “but we’re aspirational. We have things on there that cost $40, [and] we have things on there that cost $500.”
Despite the critiques the Oscar-winning-actress has received about GOOP, she is incredibly proud of what she has achieved with the lifestyle website, but looking back she described herself as a ‘fool’, having no idea what she was letting herself in for.
“It’s been incredibly rewarding and I learn so much every day,” Gwyneth said.
“And we’re in a really exciting time in the business right now. It’s amazing to be the creative force and also to understand what’s going on the fiscal side and with raising money and all of that. It’s very challenging.”
“We’re always trying to improve,” she said.
It is this mantra that Gwyneth embodies in her own life, especially when it comes juggling her Hollywood career, while running a business and raising two kids!
She may seem like she has it all, but when asked ‘what is the most challenging task’, Gwyneth shared a similar pain to most parents – “Definitely getting Moses to do his homework,” she said!
