Gwyneth Paltrow has sparked concern after she endorsed a range of bikinis aimed at girls as young as four.
The mother-of-two has been accused of sexualising little girls after she featured the new range of two-pieces designed by Melissa Odabash’s on her lifestyle website Goop.
The halter-neck bikini comes in sizes for girls aged from four to eight.
The new range also includes a jumpsuit described on the website as “super-cute”, and a kaftan with a deep V-neck.
The bikini top is an exact replica of the adult version and is described on the website as being perfect for little girls who want to match their mothers.
Gwyneth’s spokesman said comments that she was endorsing the sexualisation of children was “absurd”.
“Two-piece bathing suits have been worn by young girls for decades,” he said.
In recent years, attempts have been made stop the sale of sexually suggestive clothing aimed at children.
“We remain very opposed to the sexualisation of children and of childhood. The dangers have been discussed at length, so it is a great pity that such trends continue and that they carry celebrity endorsement,” UK charity Kidscape spokesman Claude Knight said.
And Gwyneth isn’t the only celebrity seen to be endorsing the trend. Elizabeth Hurley came under fire recently when she was accused of sexualising girls with her own swimwear collection that included a leopard-print “Mini Cha Cha Bikini”.
The site selling Liz’s bikinis, which are aimed at eight to 13-year-olds, describes the designs as “great for girls who want to look grown up”.
Your say: Do you think Gwyneth is endorsing sexually suggestive clothing aimed at children?
// Related video: Gwyneth Paltrow’s style.
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