After bad reviews in the UK and Australia, the film opened at 38 screens across the US, making an average just $1700 at each location.
Despite the hype and high-profile advertising of the movie, it has performed poorly in its target markets, grossing an average of $500,000 per week since it opened in the UK and $390,000 per week in Australia.
The film’s director Oliver Hirschbiegel has said he is “devastated” by the response to the film, conceding that he and his team hadn’t “thought about the reactions” of the viewing public.
“I think for the British, Diana is still a trauma they haven’t come to terms with,” he told the BBC.
“In all the other places where it’s opened – in Poland, the Czech Republic, Turkey and Slovakia – it’s been very strong.”
To date, the movie has grossed $914,000 in Poland, $188,000 in the Czech Republic, $280,000 in Turkey and $65,000 in Slovakia.
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