Audrey Tautou: the new face of Chanel

French darling Audrey Tautou has been announced as the new face of Chanel No. 5, one of the great fashion house’s most iconic scents.

Chanel has a history of high-profile, expensive ad campaigns and if Baz Lurhman’s efforts have set any kind of precedent, then great things are expected of this next No. 5 commercial for Chanel which will be shot by Jean-Pierre Jeunet, the man who directed Tautou in her oscar nominated role in the film Amelie.

Chanel has long been associated with iconic women such as Marilyn Monroe, Catherine Deneuve, Carol Bouquet, Candice Bergen, Vanessa Paradis, Nicole Kidman, Claudia Schiffer, Kate Moss and recently, English rose Keira Knightly to front Coco Mademoiselle.

Chanel and movie fans alike will be waiting with bated breath to catch a glimpse of popular French actress Audrey Tautou in the new No. 5 collaboration between Chanel and Jeunet. The commercial makes its debut in 2009.

As the first and most famous signature scent of Coco Chanel, No. 5 was introduced to the world in 1921 and was internationally popular with women of high society. Supposedly, her famous perfume was a result of Coco’s superstitions as she was scheduled to show her collection on the fifth day of the fifth month. We certainly pay thanks to those superstitions with women (and men) all around the world delighting in her iconic frangrance. The composition of Chanel No. 5 is :

Top notes : Neroli from Grasse (flower of the bitter orange tree), Ylang-Ylang from the Comoros, Aldehydes.
Middle notes : Grasse Jasmine, May Rose.
Base notes : Sandalwood note, Vetiver from Réunion, Vanilla from Réunion (Bourbon Vanilla).