He may be tough as nails on Celebrity Apprentice and though he may not be the gooey romantic sort, Lord Alan Sugarโs relationship with his wife Ann Simons is pretty darn sweet.
Alan was just an 18-year-old Londoner when he met his now-wife Ann, who was a 16-year-old hairdresser. In fact, at one stage she was the breadwinner of the couple.
โWe grew up together, we prospered together,โ Alan said on Piers Morganโs Life Stories.
However, Ann admits that her husband isnโt one to make a grand gesture of love.
โAlanโs definitely not the romantic type. Definitely not,โ she said on BBC documentary The Real Alan Sugar.
โHe wasnโt the normal run of boys of that age, he was always a bit different,โ she added, explaining that manners werenโt something in his wheelhouse.
โHe was very straight-talking, I wasnโt used to that type of thing but thatโs what I liked about him. Donโt know why but I did!โ

Alan and Ann married in 1968.
(Instagram)Annโs parents werenโt great fans of the future billionaire and thought she could do better.
โIn her parentsโ mind I wasnโt โcatch of the monthโ. Itโs the old thing of theyโd rather have an accountant, a lawyer or a doctor,โ Alan said.
On 28th April 1968, two years after meeting, Alan and Ann tied the knot at Londonโs Great Portland Synagogue but the proposal wasnโt exactly the stuff of rom-coms.
โIt was more along the lines of, โI suppose we should get married then?'โ the billionaire shared.
โThere was certainly no going down on one knee, with a rose, in a restaurant. In fact we were going over the Stratford flyover in the minivan at the time.โ
The couple then welcomed their children Simon, born in 1969, Daniel, born in 1971, and Louise, born in 1974 and are now grandparents of seven.

โHe was very straight-talking, I wasnโt used to that type of thing but thatโs what I liked about him.โ
(Getty)Even when he started raking in the cash, Alan always put aside holidays, evenings and weekends for his family but never discussed business with Ann.
โI guess that I knew that she would not have anything to offer me other than to stop worrying and that was about it.โ
But Lady Sugar can read her husband like a book.
โThe minute he walks through the door, Iโve only got to look at his face and I know whether heโs had a bad day or a good day,โ she previously admitted.
โWhen heโs had a bad day Iโve never pestered him or asked him any questions. I knew that when he was ready to talk he would talk but I never knew anything about the actual running of the business or anything like that.โ
To celebrate their 40th wedding anniversary, Alan and Ann threw a lavish party at their home and the billionaire boss paid tribute to his leading lady.
โAnn always says that the day she met me she knew she had met Mr Right. What she didnโt know my first name was โAlwaysโ,โ he joked at the event.

โAnn always says that the day she met me she knew she had met Mr Right. What she didnโt know my first name was โAlwaysโ.โ
(Getty)Even couples who have been together as long as Alan and Ann have their arguments.
A big one arose when the Celebrity Apprentice boss signed his wifeโs birthday card: โBest wishes, Alan Sugar.โ
โThat will stick with me forever,โ he admitted after recalling the incident. โThatโs why I keep her away from newspapers and television cameras so she canโt tell the story anymore!โ
Ann laughed that she โwent madโ when she saw the card and was โabsolutely furiousโ with her husband.
โI got roses, he felt sick when he realised what had happened, he felt terrible.โ

The couple celebrated their 50th wedding anniversary surrounded by their grandchildren.
(Instagram)Over 50 years on from saying โI doโ Alan and Ann are now Lord and Lady Sugar but the level of wealth they have now is something Ann never expected.
โI just thought that weโd be an ordinary, everyday family, didnโt dream it would happen, what has happened,โ she said on The Real Alan Sugar.
As for Alan, he says Ann is โabsolutelyโ the only woman heโs ever love.
โI couldnโt ask for a better wife than her. Iโm still wondering what it is she saw in meโฆ she mustโve seen that spark of genius in there that I have.โ
This article originally appeared on our sister site, Who.
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