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Lord Alan Sugar may have a tough-as-nails exterior on Celebrity Apprentice, but his relationship with his wife is as sweet as his name

Yes, he does have a softer side!
Lord Alan Sugar stars in Celebrity Apprentice Australia
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He may be tough as nails on Celebrity Apprentice and though he may not be the gooey romantic sort, Lord Alan Sugarโ€™s relationship with his wife Ann Simons is pretty darn sweet.

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Alan was just an 18-year-old Londoner when he met his now-wife Ann, who was a 16-year-old hairdresser. In fact, at one stage she was the breadwinner of the couple.

โ€œWe grew up together, we prospered together,โ€ Alan said on Piers Morganโ€™s Life Stories.

However, Ann admits that her husband isnโ€™t one to make a grand gesture of love.

โ€œAlanโ€™s definitely not the romantic type. Definitely not,โ€ she said on BBC documentary The Real Alan Sugar.

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โ€œHe wasnโ€™t the normal run of boys of that age, he was always a bit different,โ€ she added, explaining that manners werenโ€™t something in his wheelhouse.

โ€œHe was very straight-talking, I wasnโ€™t used to that type of thing but thatโ€™s what I liked about him. Donโ€™t know why but I did!โ€

Alan and Ann married in 1968.

(Instagram)

Annโ€™s parents werenโ€™t great fans of the future billionaire and thought she could do better.

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โ€œIn her parentsโ€™ mind I wasnโ€™t โ€˜catch of the monthโ€™. Itโ€™s the old thing of theyโ€™d rather have an accountant, a lawyer or a doctor,โ€ Alan said.

On 28th April 1968, two years after meeting, Alan and Ann tied the knot at Londonโ€™s Great Portland Synagogue but the proposal wasnโ€™t exactly the stuff of rom-coms.

โ€œIt was more along the lines of, โ€˜I suppose we should get married then?'โ€ the billionaire shared.

โ€œThere was certainly no going down on one knee, with a rose, in a restaurant. In fact we were going over the Stratford flyover in the minivan at the time.โ€

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The couple then welcomed their children Simon, born in 1969, Daniel, born in 1971, and Louise, born in 1974 and are now grandparents of seven.

โ€œHe was very straight-talking, I wasnโ€™t used to that type of thing but thatโ€™s what I liked about him.โ€

(Getty)

Even when he started raking in the cash, Alan always put aside holidays, evenings and weekends for his family but never discussed business with Ann.

โ€œI guess that I knew that she would not have anything to offer me other than to stop worrying and that was about it.โ€

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But Lady Sugar can read her husband like a book.

โ€œThe minute he walks through the door, Iโ€™ve only got to look at his face and I know whether heโ€™s had a bad day or a good day,โ€ she previously admitted.

โ€œWhen heโ€™s had a bad day Iโ€™ve never pestered him or asked him any questions. I knew that when he was ready to talk he would talk but I never knew anything about the actual running of the business or anything like that.โ€

To celebrate their 40th wedding anniversary, Alan and Ann threw a lavish party at their home and the billionaire boss paid tribute to his leading lady.

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โ€œAnn always says that the day she met me she knew she had met Mr Right. What she didnโ€™t know my first name was โ€˜Alwaysโ€™,โ€ he joked at the event.

โ€œAnn always says that the day she met me she knew she had met Mr Right. What she didnโ€™t know my first name was โ€˜Alwaysโ€™.โ€

(Getty)

Even couples who have been together as long as Alan and Ann have their arguments.

A big one arose when the Celebrity Apprentice boss signed his wifeโ€™s birthday card: โ€œBest wishes, Alan Sugar.โ€

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โ€œThat will stick with me forever,โ€ he admitted after recalling the incident. โ€œThatโ€™s why I keep her away from newspapers and television cameras so she canโ€™t tell the story anymore!โ€

Ann laughed that she โ€œwent madโ€ when she saw the card and was โ€œabsolutely furiousโ€ with her husband.

โ€œI got roses, he felt sick when he realised what had happened, he felt terrible.โ€

The couple celebrated their 50th wedding anniversary surrounded by their grandchildren.

(Instagram)
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Over 50 years on from saying โ€˜I doโ€™ Alan and Ann are now Lord and Lady Sugar but the level of wealth they have now is something Ann never expected.

โ€œI just thought that weโ€™d be an ordinary, everyday family, didnโ€™t dream it would happen, what has happened,โ€ she said on The Real Alan Sugar.

As for Alan, he says Ann is โ€œabsolutelyโ€ the only woman heโ€™s ever love.

โ€œI couldnโ€™t ask for a better wife than her. Iโ€™m still wondering what it is she saw in meโ€ฆ she mustโ€™ve seen that spark of genius in there that I have.โ€

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This article originally appeared on our sister site, Who.

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