Before she starred on Married At First Sight Australia and even before she launched her own company FIGUR, Jules Robinson has championed body positivity and embracing your natural figure.
The mum to adorable Ollie and entrepreneur hosted a dinner party on May 9, 2023 to launch her FIGURamplified campaign, ahead of Mother’s Day.
“A beautiful night celebrating our new 2023 #FIGURamplified ambassadors. Hearing there inspirational stories, sharing a delicious 4 course meal by the talented @annapolyviou and watching the women form a once in a lifetime friendship & bond was everything!,” she wrote on Instagram.
“Just wait until you see these powerful women in our amazing campaign!”
Jules revealed her hopes that the new line – which its launch coincides with the company’s third birthday – will represent the “unique” relationship between mothers and daughters.
“#FIGURamplified represents the unique and powerful relationship between mother and daughter – and in the lead up to Mother’s Day, this campaign is a reflection of the open and honest relationships that mothers, daughters and women alike share,” Jules said in a statement.
“We are thrilled to welcome these beautiful ladies from across Australia to the FIGUR tribe. Each one of these ambassadors shares a unique story and I’ve truly been inspired by their individual journeys towards self-love.”
Radio personality Erin Molan even gave a speech at the launch party and in attendance was Candice Warner, Kathryn Eisman and numerous others.
Also in attendance is of course Jules husband Cam Merchant who, like the proud and supportive husband he is, filmed every detail of the important night and even shared his own beats.
“Fabulous evening! So proud of my wife,” he wrote on Instagram.
“Thank you to everyone who helped make this event & campaign possible & thank you to everyone who came & supported Jules & @figur_co couldn’t be more grateful”.