She’s already a Victoria’s Secret model, girlfriend of Orlando Bloom and a David Jones ambassador, and now Miranda Kerr has launched her own organic skincare range.
Kora by Miranda Kerr is available exclusively at David Jones stores nationally and has been inspired by the model’s own beauty and health regime.
The 15-product skincare line has been scientifically formulated using the highest percentage of organic ingredients, including the macro nutrient noni, which contains 177 vitamins and minerals, macrobiotic salts sourced from the Pacific Ocean, rose-charged energised water, rosehip oil, vitamins ACE Complex and vitamin E.
Miranda created KORA Organics because she could not find a skincare line that contained all of the ingredients she personally wanted with the ingredients that she knows (due to her studies, research and application) benefit the skin.
“As a model, I have to look my best, so what I put on my skin really matters,” she said.
Miranda, together with Organic Chemists and Aromatherapists worked on perfecting a skincare range that works synergistically and basically would become “food for the skin”.
She originally created it for herself with her money and resources and when other people tried it and got great results they encouraged Miranda to share what she had created.
The KORA Organics brand objective is to inspire people globally to nurture their bodies, embrace their unique beauty and understand the benefit of using organic skincare.
Miranda developed KORA over three years, taking part in each development stage of the product from the formula to design, and the campaign imagery, naming it after her belief in the strength of your “core” self.
“About three years ago, I started talking to friends and family about creating a line of skincare products that would bring together natural ingredients I used and knew really worked, and that would also deliver real results.” Miranda said.
“I personally trialled all the samples, taking them around the world with me on jobs — everywhere from Sydney to Paris to New York,” she said. “I had to be sure they really were true to all the values I believe in.”
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